Cruxee Blog

Conversion Tip: The Store Logo

- Monday, November 16, 2009
Imagine arriving at a brick and mortar store but there was no sign out front. Or perhaps there is a sign but it looks like someone drew it on with a marker. What would be your impression of that store? Would you trust it? Would you go in? Most importantly, would you buy something from it?

This is the way you should be thinking of your store logo. We do still see some online stores that are up and running but do not have a logo - or they have one that is the wrong size or is illegible. A logo is important for creating your brand - your identity - and is often the first thing a shopper sees and uses to help him or her decide whether to go further and shop your store. A logo should enhance your online store, but not overpower it, so that customers can focus on your products.
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